On 14 April, Ingco Tools held its first open day in Johannesburg and Cape Town simultaneously. The open day – which is set to become a monthly event – welcomes all retailers who are interested in knowing more about the company to have first–hand experience of the Ingco brand.

The inaugural open day was a resounding success, says Ingco MD Angelo Angelos. “The rationale behind the event is to share with customers the extent of the business, give them the opportunity to meet the internal staff that they deal with regularly (both sales and finance), spend quality time with their Ingco representatives and build on the relationships that have already been established.”

On arrival, retailers were treated to snacks and a goody bag and taken on a tour of the warehouse, workshop and showroom.

Angelos points out that hardware retail business owners are not exposed to the products available to them daily. Owing to this, Ingco believes that an Open Day gives them [retailers and business owners] the opportunity to see these first-hand. The platform also serves as an ideal opportunity for Ingco to introduce customers to new product ranges that are constantly being introduced and keep up to date with customer needs.

The feedback from the retailers was very positive and general comments were that they were unaware of:

  • The size of Ingco – how many products make up the product range
  • The sophistication of the technology including barcoding and scanning
  • The complexity of the repair process in the workshop
  • The impressive showroom which offers retailers the opportunity to touch and feel the products.

It is no surprise that the comments were of this nature as Ingco’s ethos is based on providing a range of tools that aim to deliver on ‘professional performance and quality’ while still being affordable for its consumers.

With the tools being affordable, contractors can purchase additional tools affording them the opportunity to manage more than one contract at a time improving productivity and efficiency. For DIY purposes, a home user can now afford premium industrial tools that are in the price range of DIY tools.

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