Celebrating yet another year of success, Skillcraft held its awards ceremony where employees, departments and managers were honoured for their contribution to the company in 2023.

Starting off his speech by addressing an assembly of all the staff at the Johannesburg branch, with the Cape Town and Durban branches joining in virtually, Skillcraft MD Angelo Angelos expressed how proud he is of the work put in by all staff in 2023, citing a client who commended the company for being ahead of their competition.

BIG BRAND, GROWING BRAND

“The Ingco brand is bigger than it has ever been,” exclaims Angelos, citing that this is because of a combination of all the things they do. From brand ambassadors, to sales people, to merchandisers, to the work that finance people do, to the work that internal sales people do, to the Malcom Marx Brand Ambassadorship deal, to the Toyota Gazoo and Dakar Rally sponsorship, to the advertising done in the DIY & Industrial Trade News, and various other magazines, all of that together with social media we have seen the fruits of our efforts.”

2024 is a massive year for the company where the numbers are starting to count.

WHAT TO LOOK FORWARD TO

The Team performed well in 2023, tackling challenges head-on and Angelos commended the efficiency in the warehouse.

He mentioned that the new Durban warehouse is an exciting and massive step for the business, mentioning that the growth in Durban was long overdue and has no doubt that it will do well. The Cape Town branch is also growing and was called upon to receive containers for the first time in January, which they did flawlessly.

The big focus on marketing for this year is one of the aspects that Angelos pointed out that he was looking forward to. The company is renewing its ambassadorship relationship with Malcom Marx this year. The company was a minor sponsor last year for Toyota Gazoo and Dakar. This year the company is the main sponsor and that has yielded a lot of coverage, and it has been amazing. Alongside these major marketing initiatives, Angelos mentions that other marketing tools such as leaflets, social media and so forth will continue running for the year as well.

Currently, the marketing is where the company wants it to be, says Angelos, but he has his eyes on expansion soon and is still exploring ways in which this can be done.

Angelos concluded his speech by emphasising that 2024 will be a massive year and reminded his staff on the importance of serving the customer and emphasising that the brand is not bigger than the customer. The motto of the company will remain ‘customer first, serve the customer’.

Following his speech, awards were presented to members of staff from all three regions who have done well for the business in the past year.

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